Telematics can give companies insights into many aspects of the fleet that they never had the ability to track before. From reducing idling and fuel waste to improving fleet productivity and safety, telematics promises tremendous savings and ROI. So why do many fleet telematics initiatives fail to find lasting ROI? Part of my job is to educate customers on how to utilize their Fleet telematics system to see that ROI. I will help them identify areas for improvement, set goals, setup automated custom reports, and walk through each report by the numbers. Identifying quick returns on investment is easy, and most customers are able to pay for the cost of the system within 6 months. But ensuring lasting ROI won’t come from automation--no matter how powerful the system. Lasting ROI requires company-wide adoption and participation. The three most important factors that cause telematics initiative to fail.