4 Key Driver Safety Program Challenges

4 Key Driver Safety Program Challenges

Generic Fleet Safety Programs Only Scratch the Surface

One of the most effective ways to improve on-road safety is by developing and actively implementing driver safety programs. An investment in workplace safety and health initiatives backed by the support of an organization’s most senior levels of leadership has been known to result in a reduced number of fatalities, injuries, and illnesses.

Traditional methods of communicating objectives aimed at facilitating a company-wide fleet safety movement typically starts with equipping employees with training courses, educational programs, and newly developed training materials. Furthermore, the program should outline the severity of the penalties for driver safety violations. Nevertheless, generic safety education programs only scratch the surface as four key driver safety program challenges remain:

  1. Obvious weak spots are identified while the less apparent, and possibly more risky weak spots remain ambiguous.
  2. Driver safety programs are applied holistically across the entire department instead of focusing the program to individual needs on a case-by-case basis.
  3. Drivers with a solid understanding of what constitutes unsafe driving behavior can still engage in such activity regardless of the higher risk levels involved, especially when fleet managers lack insight into the on-road activities of drivers as they occur in real-time.
  4. It is difficult to measure the effectiveness and payback of any driver safety

Taking Telematics To The Next Safety Level

Telematics should not be standalone. In an in-depth academic research study conducted by the author, it was discovered that 91% of fleet professionals equate the reputation of a telematics company with that of its products and services. The majority of these individuals indicated the importance of having highly intelligent technology with the ability to integrate with other third party systems to provide additional data. Integration occurs in 2 core ways:

  1. Your telematics device should offer expandability through the addition of third party devices, such as Garmin navigational devices and in-cab cameras systems.
  2. Your fleet management software should have an easy-to-use SDK (software development kit). The data captured further improves operational efficiencies by combining safety data from a variety of sources, such as CSA scores and MVRs, to create more holistic views of driver behavior. Taking a big data approach highlights the leading indicators in driving behavior and how that translates to tickets and accidents overtime.